Tag: hiring a professional copywriter, when to hire a copywriter, best practices for working with a copywriter, finding and vetting a copywriter

If you’re a business owner, marketer or entrepreneur, you know how important it is to have great copy on your website, social media pages and marketing materials. But what exactly is copywriting? And why does it matter so much for your business? Copywriting refers to the art of writing persuasive text with the goal of…